Innovative wine storytelling with deep respect for origin
Wine Sonder is a creative studio that helps wineries evolve their brand presence for today’s global, design-savvy, culture-aware audiences.
We’re here to ditch the clichés and bring your wine’s true story to life—through motion, imagery, and emotionally intelligent strategy.
What we do
Quick, clear, beautifully executed.
  • Product photos
    Custom bottle and scene images around seasons, rituals, or markets.
  • Motion reels and animation
    Eye-catching non-cliche short videos telling your wine's story in 5–30 second formats for socials.
  • Localised visuals
    Emotionally tuned storytelling for key markets.
Why work with us
and leverage your visuals
  • Engagement
    Higher engagement on Instagram & TikTok through visual storytelling
  • Uniqueness
    Stronger distributor & trade presentations
  • More sales
    Growth in direct-to-consumer sales
  • Global reach
    Campaigns for Asian markets, formatted for local social media
  • Modern
    Resonance with Millennial & Gen Z buyers
  • Accessible
    Fast, scalable, premium content creation
Uncovering the stories within each bottle
Content we produce
Modern visuals. Global relevance. Authentic soul.

All visuals are brand-inspired; not for commercial reuse. AI is used ethically and selectively.
Hero shots & product photos
Standalone bottle visuals in elevated or cinematic context
Concept campaigns
Strategic storytelling buil around a core idea, mood, or brand theme
Localised visuals
Emotion-first storytelling tailored for specific cultural markets
Event-based content
Wine brought into emotional, seasonal or ritual context
AI Conceptual explorations
Brand-inspired art direction using safe AI visualisation tools
Reels & Motion shorts
5-30 seconds visual stories optimised for Reels, TikTok, WeChat, etc.
Uncovering the stories within each bottle
Meet the Founder:
Mila Pape
Over the past decade, I’ve helped global brands expand across Asia through cultural strategy, storytelling, and branding—especially in the wine, F&B, and luxury sectors. My work includes collaborations with boutique wineries such as Paringa Estate, Domaine Naturaliste, Didier Dagueneau, Château Minuty, Pierre Gimonnet & Fils, and Clemens Busch, as well as global brands like Ventisquero Wine Estates (John Duval project in Chile) and Tahbilk. Backed by a WSET Level 3 Award in Wines and the Barossa Wine School Specialist Certificate, I bring both deep industry knowledge and creative vision. Today, I use AI and visual tools to help wineries move beyond tradition and connect with new generations of wine lovers worldwide—with beauty, authenticity, and soul.
LinkedIn
Write us at hello@winesonder.com
We will develop a compelling narrative that reflects the quality of your wine.
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Sonder: the realization that everyone has a story as rich and complex as a glass of wine.

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